Weecology (pronounced wee-cology) is a double entendre. The name comes from White Ernest Ecology and also captures the collaborative, interdisciplinary, spirit of the group as WE Ecology. We did seriously consider Ewecology, pronouced U-cology, but we decided that there was too much potential for the less, um, complementary, Ewww-ecology pronunciation. That and we'd lose the awesome double entendre.